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La Redoute Switzerland's AI Transformation Audit with AI Manager 360
La Redoute Switzerland joined forces with AI Manager 360 to better understand the possibilities within AI and assess initiatives that could maximum business impact.
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La Redoute Switzerland, a part of the renowned French retail giant La Redoute, operates within the highly competitive online retail industry.
The company focuses on fashion and home decor, catering to a wide demographic across several European countries, and is focused on delivering great customer experience and operational efficiency through digital transformation.
Their business model revolves around e-commerce, leveraging technology to streamline operations and provide personalized customer experiences. Laurent Garet, CEO of La Redoute Switzerland, remarked, "Our vision is to combine style and innovation, ensuring we not only meet but exceed our customers' expectations in a very competitive environment."
Challenges Before the Audit with AI Manager 360
Before engaging with AI Manager 360, La Redoute Switzerland faced many challenges to understand the full scope and potential applications of AI across its various departments.
While some AI-like tools were already in place, such as dynamic pricing and basic chatbots, these were not labeled explicitly as AI solutions. This lack of clarity prevented its ability to fully leverage AI's capabilities across the organization.
The company needed a broad overview of AI's applicability to explore its usefulness in enhancing business operations and customer engagement. Garet noted, "at the time and like I imagine in most companies, we didn’t fully grasp the true extent of AI's potential, which left us with more questions than answers about its scope and its implementation."
How the Audit Contributed to Identifying Solutions
The AI Manager 360 audit played an important role in providing La Redoute Switzerland with an exhaustive list of AI tools and areas suitable for potential implementation. This audit clearly identified new strategic areas such as recruitment processes with AI-driven CV screening and advanced content generation techniques.
Overall these were the main areas discussed during the audit and organized accordingly a suggested AI Orchestration Framework:
- 3D Design and Interactive Tools
- AI-Powered Visual Search and Virtual
- Dynamic Pricing and Merchandising
- Customer Service and AI Assistants
- Content Generation and SEO
- Recruitment and CV Screening
The insights from the audit served as a valuable foundation for a company-wide AI prioritization workshop. This helped La Redoute engage in strategic decision-making to prioritize AI projects with high return on investment (ROI) while effectively navigating the inevitable organizational changes.
Garet remarked, "The AI Manager 360 audit helped us to better understand the possibilities within AI, enabling us to focus our efforts on initiatives that can actually deliver an impact in our business."
Impact of the Audit on La Redoute's AI Strategy for the Future
Since the audit, La Redoute Switzerland has made developments in embedding AI into their strategic roadmap. Their first major implementation, a customer service chatbot, is currently in training and targeted for a launch in the first half of 2025.
By aligning AI potential with business priorities and customer needs, La Redoute Switzerland is positioning itself for a future where AI plays a central role in operations. Garet concluded, "Our commitment to AI is not just about technology; it's above all about adapting our way of working and meeting the needs of our customers."
Laurent Garet, CEO of La Redoute Switzerland, emphasized during the interview: "The AI Manager 360 audit was an eye-opener for us; it not only pointed out where AI could be integrated but also helped us understand how to leverage it strategically to drive value across different departments."
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